Review on Promotional Material Essay Example | Topics and Well Written Essays - 1000 words

Review on Promotional Material - Essay Example The project envisages stage-wise development of Cassava crop cultivation, storage and marketing, and ultimately converting to bio-ethanol for international markets by establishing production facility locally. The project aims to introduce bio-fuel processing as a new type of industry in PNG by commercialising the Cassava crop as the main feedstock for the bio-fuel production, and to establish a base for manufacturing of raw ethanol for export to South Korea. The project requires acquisition of land for development of large scale Cassava plantations where Cassava tubers will be harvested, cut into pellets, dried and used as raw materials to produce bio-ethanol or bio-fuel as well as other by products. The project is fully supported by the government of PNG. A memorandum of agreement (MOA) was signed in 2005 between the State and the developer, Changhae International Cooperation of Korea. The State’s agencies secured their participation and monitoring authority through a Public/Private Partnership arrangement. As custodians, the government agencies ensure adherence to compliance issues. The PNG government sees this as an important agro-economy project. Bio-fuels can play a stimulating role in modernizing the domestic agricultural production and marketing. Production of bio-fuel from crops such as Cassava helps local farmers to increase farming revenues or expand the productive capacity of existing land. (i) Development of large-scale cassava estates, encouraging local farmers to form cooperative groups and take part in the company’s out-grower program. The estates will occupy a total land area of between 6,000 to 20,000 hectares (ha) of either State or private lands. Small scale plantations or out-growers development will cover any land below 6,000 hectares. The out-growers scheme will be in three categories – (a) contracted out-growers with a minimum of 5,000 ha land (b) non-contracted out-growers with 1-49 ha land and

Alternative methods of work Essay Example for Free

Alternative methods of work Essay Telecommuting or working from the house, thanks to advanced communication technologies like wireless Internet, has grown tremendously across the United States in recent years. Today, American commute in cars, buses, planes and trains while travel thanks to the possibility to send and submit files to and from the office. Many reasons have been advanced for the growth of this practice, and some of them include high transportation costs, ageing work force and technological advancements. This paper is going to examine a number of reasons why it is beneficial for employers to use alternative work schedules and telecommuting. Some of the reasons this paper will examine include, but are not limited to, the cost of energy and transportation, more productivity, work safety and ageing workforce Although energy utilization will continue to grow as we expand our industry and improve our standard of living, efficient use of energy will always be of prime importance. By telecommuting to work instead of using more conventional methods, there is a great potential to save energy. Telecommuting brings about increased productivity and commitment from employees (Edmondson, 2001). The flexibility working from home offers to employees who have to care for children or other relatives allows them to perform better at their job. They require less time off, and are generally better focused and more productive. Many employers will discover their employees are accomplishing more and better quality work. Employers can establish goals and benchmarks that employees must meet and there are also ways that employees can be monitored online to ensure they are working during agreed upon hours. Good managers can come up with excellent plans to measure employee performance. One of the major advantages of telecommuting to employers is the reduction of office rental and real estate expenses. The company needn’t maintain the overhead costs of offices and in many instances actual real estate. ATT for example saved approximately $550 million dollars simply by eliminating or consolidating office space alone with their telecommuting program (Hamer, 1991). It also minimizes parking requirements. In addition to office space savings, companies also can reduce parking requirements. Telecommuting also leads to a reduction in benefits expenses. For companies that choose to work with independent contractors even more expenses such as benefits and social security may be eliminated. In fact, employers are likely to find that the majority of their employees would choose telecommuting over pay raises (Christensen, 1990: PP. 5). There is also an easier and even more effective recruitment process. There is a much larger pool of applicants for jobs that human resources has to choose from. Many well qualified applicants won’t apply for a job simply based on location and companies have no choice but to hire applicants that aren’t the right fit for the job. The practice leads to better employee retention success. When a good employee needs to relocate due to personal circumstances, the company is much more likely to be able to retain their service. A tremendous amount of energy is required to produce transportation equipment such as automobiles, buses, trains and jet aircraft. If telecommuting is promoted, there will be less use of this equipment and less energy will be required for production, maintenance and repair of this equipment. Fuel resources needed to operate this equipment will be reduced, as well The building and repair of highways and maintenance requires a large consumption of energy, not only in the operation of the highway construction and repair equipment, but also in the manufacture and transportation of the required materials (Janal, 1991: PP. 4). An increase in the percentage of people telecommuting to work will decrease the need for expanded highways and associated road maintenance. The first two areas related to getting to work. Once a person arrives at work in a central office location, he or she represents another energy consumer; often times magnified many times over what would be required at home. The office building has heating, cooling and lighting needs, and the materials to build it and maintain it require energy in their production and transportation. Working from home requires only modest incremental demands on energy for heating, cooling and lighting needs, and makes effective use of existing building space and facilities. It helps employers to preserve our environment by reducing land use requirements for highway expansion and by reducing slow-moving automobile emissions. Highways and parking lots are continuing to consume large quantities of our land surface area. If a larger percentage of people telecommute to work, existing highways could be reduced in size and parking lots could be converted to parks. One of the largest sources of pollution is the automobile. This is especially true of slow-moving automobiles that often exist in heavy, congested rush hour traffic (Resnick, 1991, PP. 2). Of course, one solution to this problem is increasing the size and number of our roads, but an even better solution is to encourage those who can to telecommute, so we will not need additional highways, parking lots, and airports in the future. And, when we do choose to drive our cars, it will be in fresh air, on less crowded streets, when we are not in a hurry to get somewhere. Telecommuting promotes safety by reducing highway use by people rushing to get to work. There are thousands of traffic-related deaths every year and thousands more people severely injured trying to get to work. In addition there is substantial property loss associated with traffic accidents that occur as people take chances in order to make the mad dash from home to the office (Crabb et al, 1991: PP. 6). Often, people have made the trip so often that they are not really alert, often fall asleep and frequently become impatient by traffic jambs and slower travelers. More and more people are becoming frustrated by the insistence that they come into the office every day, when, in fact most, if not all of their work could be accomplished from their home or sites much closer to their home (Huws, 1991: PP. 11)

Comparing Rosalynde and As You Like It :: comparison compare contrast essays

Thomas Lodge's Rosalynde is an unwieldy piece, the romance is thick, heavy, and conventional. Yet when Shakespeare took it in hand, to rework the tangled web of disguise and romance into As You Like It, he changed much of the emphasis, by both altering and adding characters. Rosalynde is a celebration of love; As You Like It, a philosophical discourse on love.. Shakespeare cuts to the chase, eliminating much of the prologue to Rosalynde. We hear of old Sir Roland de Boys (Lodge's John of Bordeaux) only through Orlando's opening speech, not the extended deathbed collection of aphorisms Lodge provides (though this shade of Polonius perhaps influences old Adam's long-winded style). Likewise, the extended ruminations are cut entirely or, for the forest scenes, condensed into tighter dialogue. Lodge's grand tournament, with the jousting prowess of the anonymous Norman (proto-Charles) happens offstage, and we see only a wrestling match. Lodge's usurper favors Rosader after the tournament, but Shakespeare's Frederick spurns Orlando for his parentage and Oliver plots more quickly against his brother, further excising the plot-perambulations of the source and removing the months of tension and reconciliation that plague Saladin and Rosader. But Shakespeare also takes care to lighten his villains, more in the spirit of a playful comedy than Lodge's sometimes grim pastoral. His Charles is relatively innocent, deceived by Oliver rather than entering willingly into his pay (as the Norman does with Saladin). Oliver, in turn, is not such a relentless foe as Saladin: he has no cronies to assist in binding up Orlando, he does not so mistreat his brother before us as happens in Lodge's pastoral. Even the usurper Duke, Torismond/Frederick, does not exile his own daughter in Shakespeare's play (only remonstrating her with "You are a fool"). And he is not killed in battle at the end of the play, but rather converted to a holy life, in much the same fate that Lodge's Saladin plans for himself in remorse ("[I shall] wend my way to the Holy Land, to end my years in as many virtues, as I have spent my youth in wicked vanities." (p.273)). In contrast, Shakespeare darkens his heroes: they are not all the blithe, pastoral folk Lodge paints. Celia's single "Is it not a foul bird that defiles its own nest?" (p. 245) early in Rosalynde becomes Celia's more extended harangue at the end of IV.

Essay --

This part discusses the key findings found in the previous chapter and relates in to the literature review section of this research. All of the research objectives were met and research questions had definite conclusive answers. The information gotten from the questionnaires appears in a flow linking all research objectives together and answering all research questions which will be discussed and analysed below one after the other. Objective 1 To understand innovation and how its absence leads to the failure of businesses Innovation is a change in technology, source of organizational renewal & growth and the primary source of competitive advantage (Porter 1990). Question 10 & 11 gives us some understanding of innovation and Question 7 & 8 gives leads on how lack of innovation can lead to business failure. Questions 10 required respondents to say the propose direction they think innovation should be directed to. 17 respondents were of the opinion that innovation should be inspired from employees and those at the bottom of the organisational hierarchy because they are in constant discussion with customers. Those at the bottom like employees at the customer service know a lot more about customer’s needs, wants and complains compared to the knowledge top management has about customers. 3 of the respondents were of the opinion that management has more experience, exposure and business knowledge as compared to lower level employees and so should influence innovation and then get employees execute it. This approach is usually not the best because management are not in direct contact with customers and so influencing innovation will be like dictation what employees should offer customers. 26 respondents said management should influenc... ...they want to innovate because the goods and/or services they want to produce are for the customers. If management innovates without customers consent, they may manufacture something customers don’t want and they product and/or service will not be accepted which will mean wasted resources producing them. Despite the important role customers play in innovation, famous leaders like Steve Jobs of Apple and Henry Ford of Ford don’t see the importance of taking customer’s opinion into consideration when innovating. Question 9 asked whether customers should be taken into consideration when an organisation wants to innovate. 72% of respondents strongly agreed that customers should be considered, 26% agreed, 2% disagreed and no one was neutral or strongly disagreed. This study proves that customers are a vital part of an organisation especially when innovation is concerned.

Are Humans Innately Evil or Good? Essay

Humans are a very fascinating species. We have been ruling the Earth for quite a while now. This is because we brood over all our necessities, skills and looks. The question of if we are innately evil or good has been asked by numerous people since civilization. Everyone has had different opinions. Two famous philosophers by the names of Thomas Hobbes and John Locke have been known to answer this question in a brief and direct way. Thomas Hobbes and John Locke have lived between the years of 1500-1700’s in Europe. Locke was an English philosopher, political theorist, and found of Empiricism. They both have clashing and different opinions, but in my opinion I would have to agree with John Locke. Locke was born on August 29, 1632 in Wrington, England. He died on October 28, 1704. He was best known as an English philosopher and the author of Essay Concerning Human Understanding. Every human being is born good, they have a clean record, and they don’t know anything. Originally we were all in a state of nature. Parents, friends, relatives, societies, and the community influence us to do what they do. As we tend to grow up we will see murdering, stealing, taking drugs, and fighting all around us. Things like money and material possessions create jealousy and greed. Even if people are naturally good, the fact that some people have more than others creates problems. For example if one person is more rich than the other, the other person may at one point get jealous, and may perhaps do some unscrupulous things to the person, like steal from them, hate on them etc. We never knew about any of the bad things in the world, and neither did our ancestors. They were never natural instinctive traits. I think that Locke believed that humans are innately good because he probably grew up in a good neighborhood and had a good experience growing up. If one grows up in a very beautiful, safe, and well-mannered community and family, obviously they will do what their surrounding do, which is to do good. On the other hand, if one grows up to live in an incapacitated family and environment, he will tend to become evil, they will first watch and then they will mimic those same traits. Even though they do all of this, we humans will still have our conscience to tell us that what we are about to do is stupid or immature and we will regret it later on. Why would we bother setting up cities, going about helping others, reviewing where planet earth sits in its ability to survive if he didn’t want these things to do well? Sure there are people round that make it bad for all the others of us trying to do good, but weigh it up and you’ll see that only a small percentage of people are out to pull the curtain down on everyone else. If us humans were born evil, then why when we do the bad things that we do in life still feel the guilt and regret for it afterwards? Obviously the answer to this is because we aren’t evil; we just get influenced to become evil. In conclusion every single human was born good and even if they do get influenced to become evil they will still have all the regret, conscience, guilt, repentance, and shame on their shoulders to carry.

Finding an Editor Whos Right For You †By Stacey Dyer

Finding an Editor Whos Right For You – By Stacey Dyer Finding an editor who is right for you – by Stacey Dyer Check out all the newest Reedsy success stories right here!‘Punch Wedding Planning in the Face’ is what we are told to do by Stacey Dyer in one of the most outlandish books to have been seen on Reedsy. We thought it would be great to showcase the first gender-neutral, LGBTQ-wedding planning book ever in the universe (that we know of!) created on our very own Reedsy platform. Stacey Dyer talks us through her thoughts and experiences of working with one of our editors and how it helped bring a fresh perspective to her work and really bring it to life.For authors new and experienced, an editor helps to polish and sculpt your work into a final, sparkling piece of written art. New to publishing and working on my first book, I hit a wall after a few rounds of self-editing. I knew it wasn’t ready for the printed page but I didn’t know how to make it better, at least by myself. Maybe it's time to find an editor... But how?Finding an editor on ReedsyThanks to Reedsy , I was able to peruse and choose from their extensive list of editors. While I didn’t know what the average cost was, how much to budget, or truly what to look for in an editor, I knew what mattered most to me:Finding an editor who understood my brazen voice and wouldn’t try to sterilize itFinding an editor who was comfortable working with a gender-neutral, LGBT-friendly bookFinding an editor who might be able to embody a product manager, helping me to apply the purpose of the book throughout each chapterThe best part about Reedsy’s quoting process is the encouraged messaging between vendors and authors. I asked for a sample pass from those who responded to my query and shared a bit more about the vision of my book. From just this little bit of back and forth, I was able to gain a sense of how these editors might work with me. Rachel Small was one who caught my eye right away. The best part about Reedsy is the encouraged messaging between vendors and authors. When Rachel and I started to discuss AstroWed, she got it, immediately. There was energy and a collaborative nature to our exchange that got me excited about the future of the book. She was also laughing (very important for AstroWed!) and understood my voice as well as my goals. Rachel was indeed THE ONE.After that lively exchange, she sent a quote for editing AstroWed in all its 27,000-word glory. (The concept of asking for quotes based on number of words was new to me. It’s my first time working with an editor and writing a book for that matter, but Reedsy made it easy to understand.) Our Editing ProcessWe did a quick Skype call to chat about the following aspects of the editing process:How Rachel likes to workHow I like to workHow do we attack this book together?Common turnaround times when delivering the chaptersHow many chapters will/should get delivered?We settled on doing two chapters at a time and to let Chapters 1 and 2 shine a brighter light on our process together.Three fantastic tactics emerged:Rachel often makes the comment "OK?" to bring attention to a change she’s suggesting (usually because she’s changed the wording). I respond to many of these to give her extra context around the subject matter and either accept or suggest additional changes.I comment to these comments and other questions/suggestions throughout the doc like it’s a chat room from 1998. This makes it feel less like work and more like collaboration!I send my version back to her for further conversation. Usually a couple of overarching questions or ideas pop up and we flesh them out to shape future chapters.But enough with the words! Here’s what our process looks like in action:Day one1 -   Upon first receipt, the docs look like this: 2 -   Usually in the morning, I take a first pass to read through all comments, suggestions, and changes. I do this to also clear the clutter in the sidebar (it feels so overwhelming at first!) because when things look like progress, it usually means it IS progress.3 -   I highlight anything I need to write to, take a design note of, or chew on for a bit longer 5 -   I close the doc and move on to other things, allowing my idle mind to roll around in the suggestions and tasks ahead of me.Day twoI respond and write to all the suggestions I can.If there’s anything that stumps me, I leave it alone and tackle the things I can write to with ease.Day threeI address anything I couldn’t write to yesterday and just muster up the guts to get it done. (Often it’s just that I needed a day to think about the task in the back of my mind. These things come to me usually when I’m about to fall asleep, and therefore I end up with a lot of emails in my inbox from yours truly.)I turn off the â€Å"review view† and put myself in the reader’s shoes. I read through everything with fresh eyes, free of comments and sidebar clutter. After making a handful of small tweaks, I hit save and send the chapters back on their merry way to Rachel, who adds them to the master document.What’s left?To date, Rachel and I have c ompleted our initial passes on all the chapters. Since AstroWed is the universe’s most kickass wedding planning workbook, designed with a gender-neutral space theme, the final steps toward publishing are no small feat!Now it’s time to throw on my illustrator and designer hats, followed by Rachel taking one final pass across the whole doc for polish, grammar, and word choice. This will culminate into an epic pour of wine with Space-Odyssey-2001-like music in the background as I apply her changes in the final design doc, make one final proofread pass, and then prep all things for KDP Print. No big deal though†¦ I got this...I hope this helps you and other authors out there, and, at the very least, makes the path to publishing more tangible. I didn’t know what to expect, but I found Reedsy, and then Rachel, and then this funky 1998-chat-inspired method to keep a positive mindset on a boatload of work. I thought I was going crazy towards the end of my self-edit s, but having a fresh-eyed outsider is worth all the time and money in the world.Bottom line: Whatever motivates you to keep the momentum going, embrace it with a bear hug. Finding the right editor for you is one of the most fruitful decisions you’ll make in the journey of writing. "Finding the right editor for you is one of the most fruitful decisions you’ll make." How do you work with your editor? What keeps you motivated when going through the revisions? Share your experiences with us, or ask Stacey any question, in the comments below!

Spike Lees do the right thing and issue of Racisim essays

Spike Lee's do the right thing and issue of Racisim essays Cops beating up coloured people for no particular reason. Teenage girls throwing eggs at elder Chinese. Islamic students getting teased at school because of their clothes...Pretty soon youd start asking yourself, Why cant we live with our families, and go to our classes, and work at our jobs, and not let racism colonize our minds with suspicion? The multiple points of view expressed throughout the film Do The Right Thing suggests that things are more complicated than black and white; that racism has deeply ingrained in our society and there are no clear-cut ways of solving this ever-present problem. This is because so much of racism is beneath the surface and that it is not just between two sides. We were taught in social studies classes that decades ago, a man named Martin Luther King Jr. stood up for the Black Americans and started the Civil Movement, that they were free from segregation laws ever since. But was it really a fairy-tale ending for them? We may not have refused to sit on the same bus or eat in the same restaurant with them, but does that give us a racism-free label? We may not recognize ourselves as racists, but in truth people can behave in a racist way without really knowing it or even meaning it. In the film Do The Right Thing, the Italian pizzeria owner Sal isnt really racist: he gets frustrated when his racist son calls his customers nigger, he did give a job to Mookie and even has a thing for his sister. Still, he doesn't treat Afro-American overall like he treats whites. For example, there's a wall of fame in his restaurant showcasing different Italian-American people like Frank Sinatra, Al Pacino and John Travolta. They're all respected stars, and, wel l, they're all white. No Martin Luther King, no Malcolm X. No blacks are to be on Sals wall of fame. This might not seems as racist given that it is an Italian restaurant, but the...

The Balance Sheet essays

The Balance Sheet essays Although the balance sheet was first implemented just a couple of centuries ago, it has quckly developed and sophisticated to become nowadays a widely used and powerful tool in the hands of professional users, well known and popular even among the mass public. In spite of its prominence, or may be because of it, the balance sheet can not be easily and fully described in a few words, but still, if we leave aside its various functions and forms and any other subjective factors, we can state that the balance sheet is a summary of an enterprises' assets, liabilities and equity at a specific moment of time. To simplify this description even further we could say that the balance sheet shows an entity's possessions, obligations and others' debts to it. The "objective" point of view however is often too restrictive, and the most simple things many times prove to be rather complex... Among the thousand more complex definitions appended to the balance sheet one of my favorites is the definition given by .... according to which the balance sheet is a statement meant to communicate information about the financial position of an enterprise at a particular point in time, summarizing the information contained in accounting records in a clear and intelligible form, giving information about the financial state of an enterprise and indicating the relative liquidity of the assets, showing the liabilities of the enterprise (i.e. what the enterprise owes and when these amounts will fall due), able to assist the user in evaluating the financial position of the enterprise, being however only part of the data needed by users. Or to summarize this long description with which I completely agree, I could say that although the balance sheet is one of the most outstanding instruments in the hands of financial analysts, managers, investors and other users, its importance should not be over emphasized, it has to be viewed along with many other documents, and...

Strategies of alterity Essay Example | Topics and Well Written Essays - 750 words

Strategies of alterity - Essay Example For as long as the beloved remains so, he or she may only be defined according to the emotions that he or she brings about from the lover. Barthes obviously takes a pragmatic perspective about romantic relationships. Even as he considers the importance of lovers in knowing each other, he also recognizes the fact that lovers can never fully know or understand the other. Although both Alien Encounter and Outer Space were outright works of science fiction, particularly discussing about the yet to be fully explored frontiers of human and alien relations and the possibilities of life forms beyond the Earth, the spaces it actually meant are the void in human knowledge. The tone of both pieces were light and humorous although the theme that both represent is quite serious. Both being narratives, the readers/viewers are addressed in the second person, which effectively relates them to the theme in point. The female characters in the movie are in search of someone special to them respectively in order to fill up the void in their individual lives. (Sarbanes 57) They did so when then they encountered aliens. However, these beings from outer space do not become special in the sense that became other halves of long-term romantic relationships with the main female characters. Their significance is in their ability to let the women see beyond the void they are experiencing, making them able to live their respective lives better. The desiring subject of the book and the movie is the main female character. Seemingly, the objects of desire are the aliens but, in fact, it is the wish to have happier and less lonely lives. Scopophilia is the sense of gratification that an individual experiences by just looking. According to Freud, scopophilia is one of human sexual instincts although it exists independent of the functions of the main sexual organs. For the person committing scopophilia, an object, often another individual may be

How important are the facial expressions of emotion in human Essay

How important are the facial expressions of emotion in human communication - Essay Example He observed various tricks followed by unusual gestures and even took into account the movement of every single facial muscle. After analysing in depth study of human facial muscles accompanied by expressions with respect to emotions he presented two models of facial expressions, "Neuro Cultural Model" and "Social Ecology Model". Neuro Cultural Model also approved and researched by Ekman, states that human being's facial expressions are influenced by cultural as well as biological motives, so the attitude is subjected to change according to one's culture, gender and social status. Social Ecology Model serves as an alternate to cultural model. Although Darwin was not the first one to research on the emotional expressions of human beings. Before Darwin the topic was researched by Charles Bells who believed that facial expressions including smiles, frowns, laughs, sighs, beams, grimace, disgust and anger stand for humans as a natural language to communicate with each other, infact he possessed the view that facial expressions are the main source by which one soul communicates with another. Darwin denied the theological foundation for emotional expression that Bell presented and analysed after making comparisons of facial movements in children, adults, the insane, as well as in animals like monkeys, dogs and cats done with the aid of photography and sketches. He proved by such comparisons several similarities across ages, sexes and mental capacities. (Hodge & Radick, 2003, p. 110) Darwin also analysed the expressions among ancestors and proved that human facial expressions have nothing to do with the communication or souls (Bells' Theory). Its is a certain mental state which is accompanied by actions that brings relief or gratification, then those actions thereafter accompanies the mental state for example, the turning away and the wrinkled nose of disgust, elicited originally by the sight of some repulsive object, might again be displayed due to the feeling alone. Darwin called this the 'principle of serviceable associated habits' and used it to explain various facial gestures like frowning, dejection, smiling and so on. (2003, p. 110) While analysing different states and gestures, Darwin realised the importance of facial expressions in cultural as well as cross cultural studies and proposed that emotional facial expression plays a major role concerning cooperation among members of a society because it allows an exchange of information about affective reactions and behavioural tendencies. In the field of human interaction, the importance of facial expression can be best proved by the example that concerns interaction between mothers and their infants. (Scherer, 1988, p. 162) Besides Neuro cultural model, Darwin also emphasised on cross cultural studies in context with facial expression of emotion, but most of the research is done by Ekman who described the human face as an important source of information in social interaction. Ekman (1978) describes the face as a multimessage, multisignal semiotic system. (1988, p. 162) Ekman along with Friesen continued the work of Darwin on 'muscle movement', and after analysing several studies, which include six pictures of posed, and

Social Engineering ( Examining the latest scams) Essay

Social Engineering ( Examining the latest scams) - Essay Example They may be known as the authorized worker by having a number of types of urgent problem; social engineers frequently depend on the usual concern of people and on their faults. Appeal to egotism, request to power, and outdated questioning are classic social engineering methods (TechTarget, 2009; Allen, 2006). The concept of social engineering is the use of getting secret information through handling of legal users. A social engineer will usually utilize the Internet or phone to scam someone into disclosing secretes data as well as information or else acquiring them to perform any thing that is not lawful or against the normal rules. Through this technique, social engineers make use of the standard propensity of a person to keep faith on his or her word, relatively than making use of computer safety gaps. In addition, it is normally established on that â€Å"clients are the fragile link† in safety as well as this standard is what formulates social engineering practicable (TechT arget, 2009; Allen, 2006). This paper presents a comprehensive analysis of the idea of social engineering. In this scenario this research is aimed to assess some of the main web based scams those make security much harder to manage in proficient manner. This research is aimed to assess some of the prime and recent scams regarding social engineering paradigm. This paper will also assess main attacking areas along with possible counter techniques to secure the social engineering attacks. Social engineering is fundamentally the technique of taking admittance to the systems, networks, buildings or else data by making use of the human mental characteristics, before breaching in or in other words making use of the practical hacking methods. For instance, in place of attempting to find out software flaw, a social engineer might call a worker plus pretense like an IT support person, attempting to deceive the worker into

Discuss the economic and social significance of interracial marriages Research Paper

Discuss the economic and social significance of interracial marriages and families - Research Paper Example In the opinion of Root â€Å"while hate, fear, and anger are common responses to interracial marriage and have powerful short-term affects, love has proved a formidable opponent† (Root, 1). However, the degree to which interracial marriages are affected by distinctions of values, habits, raising children, friends, in-laws etc are found to be greater than any other type of marriage (Interracial Marriages). As Roots (43) believes subtle difference between caste and class is enough for causing higher hostility between interracial partners than others. To illustrate, the couples of interracial marriages often share different ethical values which lead to disagreements and conflicts among them. The difference in eating habits and type of food consumed are found to be one of the major problems encountered by couples particularly in interracial marriages. In addition, they share different notions on the preparation methods and the way of consumption. Interracial couples encounter diss imilarities and unlike views in their outlook and gender roles. The western and non-western societies have distinct outlook on the role of women in family and society. The extent of liberty and freedom enjoyed by women also influences the relationship of interracial couples. When individuals of different societies with dissimilar races bind in the relationship of marriage, they often fail to play their roles effectively. The expectation of higher dignity and consideration from other races often persuade individuals to get into interracial relationships. But this over expectation and other moral disagreements restrict the success of interracial marriages. Thus gender role expectations significantly influence the decisions and actions of interracial couples (Interracial Marriages). The root cause for the problems out of interracial marriages is that it is not accepted and encouraged by the society. The society tends to classify people on their races and culture. As a result, interraci al couples usually encounter problems including lack of friends and well-wishers in the society. They tend to maintain less interaction with society or remain isolated from the society. The in-laws of interracial couples have different views on the lives of their children which also will directly influence the relationship of interracial couples. Most of the problems of interracial marriages start when it comes to the upbringing of children born to them. The method of child rearing differs from one race to the other. They often find trouble with choosing the best strategies for their children’s development. Furthermore, interracial marriages are found to have great impact on the lives of their multicultural children too. For instance, the children of interracial couple normally face discrimination and inequality in society and sometimes even at home. They face challenges on their racial identity; and often fail to categorize them into a particular group. Moreover, there may b e pressure from parental side to choose a particular identity while the child may wish to pursue the other one. In addition, there may also be a situation of agreement of child and parents for a particular racial identity but when the society may not accept it. Children get mentally disturbed and annoyed with unfairness and inequity at the school level. Racism becomes one of the key issues in the school environments. Children of interra

Understanding Company Accounts and reports Essay

Understanding Company Accounts and reports - Essay Example By monitoring their usage of these essential metrics, organizations are able to reduce their contribution to greenhouse gas emissions. In addition, they are able to identify and choose operational procedures which are environmental friendly. Cost saving is another essential benefit that accrue from the environmental accounting and reporting. Organizations are taking environmental accounting and reporting regulations very serious. For example in Europe, environmental accounting regulations have been put and organizations are required strictly to adhere to them to them. In Europe, a tradition has been established that requires the organizations to recognize not only an economic, but also the social role of their statutory information in which environmental accounting and reporting is part. The European Union Action Programmes on the Environment have done massive work by actively calling the enterprises to disclose details of environmental policy and activities as part of their annual accounting reports. They are also required to disclose details of their expenses on various environmental programmes both at national and international level. This body also demands the enterprise to make provisions for environmental risks and their future environmental expenses (Crowther 2000). Although the environmental accounting and reporting has not been made a statutory requirement in Europe, many members of European Union have adopted and follow it. Currently, there are many national environmental accounting regulators in Europe that are designed to address the issue of environmental accounting reporting. Spain and Denmark have been on the forefront of making these regulations. For example, the Danish Environmental Protection Act requires companies operating within Denmark to accompany their annual financial reports or statements with green reports. This green report

Discuss the economic and social significance of interracial marriages Research Paper

Discuss the economic and social significance of interracial marriages and families - Research Paper Example In the opinion of Root â€Å"while hate, fear, and anger are common responses to interracial marriage and have powerful short-term affects, love has proved a formidable opponent† (Root, 1). However, the degree to which interracial marriages are affected by distinctions of values, habits, raising children, friends, in-laws etc are found to be greater than any other type of marriage (Interracial Marriages). As Roots (43) believes subtle difference between caste and class is enough for causing higher hostility between interracial partners than others. To illustrate, the couples of interracial marriages often share different ethical values which lead to disagreements and conflicts among them. The difference in eating habits and type of food consumed are found to be one of the major problems encountered by couples particularly in interracial marriages. In addition, they share different notions on the preparation methods and the way of consumption. Interracial couples encounter diss imilarities and unlike views in their outlook and gender roles. The western and non-western societies have distinct outlook on the role of women in family and society. The extent of liberty and freedom enjoyed by women also influences the relationship of interracial couples. When individuals of different societies with dissimilar races bind in the relationship of marriage, they often fail to play their roles effectively. The expectation of higher dignity and consideration from other races often persuade individuals to get into interracial relationships. But this over expectation and other moral disagreements restrict the success of interracial marriages. Thus gender role expectations significantly influence the decisions and actions of interracial couples (Interracial Marriages). The root cause for the problems out of interracial marriages is that it is not accepted and encouraged by the society. The society tends to classify people on their races and culture. As a result, interraci al couples usually encounter problems including lack of friends and well-wishers in the society. They tend to maintain less interaction with society or remain isolated from the society. The in-laws of interracial couples have different views on the lives of their children which also will directly influence the relationship of interracial couples. Most of the problems of interracial marriages start when it comes to the upbringing of children born to them. The method of child rearing differs from one race to the other. They often find trouble with choosing the best strategies for their children’s development. Furthermore, interracial marriages are found to have great impact on the lives of their multicultural children too. For instance, the children of interracial couple normally face discrimination and inequality in society and sometimes even at home. They face challenges on their racial identity; and often fail to categorize them into a particular group. Moreover, there may b e pressure from parental side to choose a particular identity while the child may wish to pursue the other one. In addition, there may also be a situation of agreement of child and parents for a particular racial identity but when the society may not accept it. Children get mentally disturbed and annoyed with unfairness and inequity at the school level. Racism becomes one of the key issues in the school environments. Children of interra

Global business Essay Example | Topics and Well Written Essays - 2750 words

Global business - Essay Example Along with this, the level of sustainability of the organization also gets enhanced to a significant extent in the market among other rival players. Moreover, as sustainability is the most essential criterion of any organization, in this age of extreme rivalry, most of the organizations desire to recruit, experienced and talented leaders or managers. This is because; these leaders or managers of the organizations act as the catalyst in developing extremely creative and inventive products or services that might satisfy the needs and requirements of the customers. Along with this, the competitive position of the organization or the entrepreneur also gets improved in the entire market thereby amplifying its brand value and equity among others. As a result, the threat of the contenders also gets reduced thereby amplifying the level of dominancy and equity in the market in long run. Thus, it might be depicted that the generation of idea to develop inventive products or services is entirel y dependent over the mental capability and intelligence power of the leaders or managers. ... Other than this, a leader is an individual, who steps up in challenging situations so as to mitigate it in an effective way. Not only this, he is also responsible for presenting varied types of information and facts to all other employees and staffs so as to analyse their desires and wishes, prior implementing any policy or regulation (Von Stamm, 2008, pp. 389-490). Apart from this, leadership is also described as an ability to maintain a good interpersonal relationship among the employees of the organization thereby reducing the conflicts and clashes. Therefore, leadership might be described as an inherent quality that may not be taught or learned but might be enhanced through various situational changes and conditions. Hence, leadership style or leaders might be stated as one of the most essential requirements of the organizations operating in recent age, in order to tackle risky situations or challenging threats. Role of leadership in corporate organization In order to cope up wit h the changing needs and demands of the market, innovation is the most essential requirement. This is because; invention of varied types of products or services might prove effective for a corporate organization to enhance its dominance and reputation in the market among others. Along with this, the level of profit margin and equity of the organization might also get amplified thereby reducing the threat of substitute products. However, it might be possible, only if the organization or the corporate comprises of an enthusiastic and confident leader. This is because; presence of such type of a leader or leadership qualities might motivate and stimulate the employees or the followers of the organization to develop varied types of value-added products or services in order to cope up

Letter of Introduction Essay Example for Free

Letter of Introduction Essay Dear Chef Blaylock, I want thank you accepting me into this program. Im also very excited to learn new things about cooking. Being in this class will help me a lot later on in my goal of becoming a chef. I cook for my family and friends but I know that there are still a lot of things about cooking that I dont know and would love to learn in this class. see more:want to be a chef I chose to be in this culinary arts program because I know that I want to be a chef when Im older, and I wanted to start my education as soon as I could. I want to be a chef because I would get to cook every day and I can cook so many different things, so I wont be doing the same thing every day. By being in this class I hope to learn how to incorporate different foods together in a good way. I would also like to improve on my knife skills, and overall have a faster pace in cooking things. I like that this class is hands on. Im not very good at taking notes or doing assignments, which makes this program perfect for me because Im cooking almost everyday in here. I dont have a lot of experience in cooking other that me cooking for my family. I watch and helping my mom cook, its interesting because she can get very creative with food, I learn a lot from her. There are many skills I want to gain from being in this class, like the proper way to use knifes and use them fast and effective. I will gain a better perspective on the way things work together in a dish. I will also learn how to cook food properly for someone in a certain amount of time. This class is my favorite part of my day. It makes me excited to wake up in the morning knowing that I can come here and cook food for people to buy and eat. I love that people are eating the food that Im learning on. Knowing that people are eating the food i make puts a smile on my face and keeps me happy throughout the day. My goal is to become an executive chef in a really nice restaurant, so that I can make food for people and share my happiness through the food I make. Sincerly, Robin Komora

Difference between aristotelian ethics and utilitarianism

Difference between aristotelian ethics and utilitarianism According to Aristotle, the ultimate human good is happiness, which is synonymous with virtuous activity and living well. Here virtue should be defined as excellence, or doing ones life-long activities well, in accordance with completing ones proper function. Aristotles notion of the proper function of mankind is described as the activity of the soul in conformity with virtue and principle, and is also what he considers to be the highest value. The moral criterion for completing ones proper function is to act in the same manner as a person of virtuous character. Man is not here simply to live, but is endowed with the faculty of reason and should exercise this capacity virtuously, as part of his proper function. Aristotle asserts that activity, especially right activity, is the function of man. Merely having the capacity to think rationally is not enough; rather, one must make use of this ability to determine whether or not the actions he wants to take are in conformity with excellenc e and virtue. Upon doing so, he is acting virtuously and must continue this course of action for his entire life in order to be person of good character and to complete his proper function. Aristotle defines The Good as being the object at which mans actions aim and goodâ€Å' as simply being the end of ones action. While he does not consider this form of The Good to be visible, the idea is very closely associated with the proper function of mankind. A proponent of teleology, Aristotle believes in a definite right way to act, as well as the existence of a universal order. Therefore, in order to complete ones proper function, one has to be the rightâ€Å' kind of person; specifically, he must be of moral, virtuous character for his actions to be considered good. Aristotle notes that it is not enough simply to do these virtuous activities, but one must purposefully complete such activities to truly perform his proper function. For man to be able to act virtuously, be moral, and achi eve supreme happiness, external goods are necessary. Such goods may be friends, wealth, and political power, though Aristotle also mentions that the lack of goods like good birth, good children, and beautyâ€Å' could spoil ultimate happiness (Aristotle, 21). Also important to Aristotle is the concept of a moral meanevery virtuous action is a mean between deficiency and excess, and he considers such extremes to be bad. Consider the following example: a lack of courage is associated with cowardice, while having too much courage leads to recklessnessneither of which would be seen as goodâ€Å' qualities. This moral mean is not universal, but relative to each individual. Associated with the idea of a moral mean is the importance Aristotle places on living a balanced life in which everything runs smoothly. Aristotle also addresses the concepts of pleasure and pain, and their association with happiness. As previously stated, happiness is identified as virtuous activity, as opposed to an emotion or feeling. While Aristotle does not believe that happiness is a feeling, he does recognize pleasure to be such. His concern with pleasure comes when man seems to be living solely for this feeling, for such a life is not virtuous. When man performs his proper function, he knows himself to be happy, and as a consequence, he feels pleasure for having done so. Aristotle does not think that this kind of pleasure is vulgar, but a natural result from leading a virtuous life. In his presentation of the doctrine of Utilitarianism, John Stuart Mill bases the moral system on his observations of how people already behave in their daily lives. This process demonstrates the application of inductive ethics, which is the idea that observation and experience give knowledge of morality. If an innate moral sense does exist, according to Mill the best that this sense can do is tell us moral laws, but Utilitarianism is still necessary to decide how these laws should be applied. For Mill, the ultimate goal of man is the promotion of happiness, which he defines as the presence of pleasure and the absence of pain and recognizes to be an emotion. More specifically, the utilitarian tries to promote the general happiness of mankind, while simultaneously trying to pursue his own pleasure. These ideas lead to the General Happiness Principle, which holds to the concept that actions are right if they lead to increased happiness and decreased unhappiness, and wrong if they do the opposite. Man should always act so that society is improved, but should also be careful not to neglect himself in the process. Mill places importance on the consequences of ones actions, rather than on ones motivation for performing the actions. As long as promoting happiness is the end of the action, that action can be considered good and moral, even though ones motivation is frequently the hope of personal pleasure or gain. The doctrine of Utilitarianism is enforced by external and internal sanctions, as are all other moral systems. External sanctions are those outside of ones mind, such as the police or the opinion of the society in which one lives, which prevent one from completing certain actions. Therefore, the internal sanctions of mans actions come in the form of ones conscience and sense of duty. These sanctions are not intended to be the reasons for acting a certain way, but are protective mechanisms in case one performs an action as the result of poor judgment. Mill believes that character need not be considered when assessing the worth of ones actions; rather, one should take into account the character of another in his estimation of the worth of that person. An entire chapter of Mills work is devoted to justice. Mill describes justice as being natural and absolute, as well as a composite of several sentiments, namely vengeance, self-defense, and sympathy. Mill relates five characteristics of justice in his discussion. The first is the view that the violation of a persons legal rights is unjust. It then follows that the upholding of moral rights would be considered just. Receiving what one deservesor earning the consequences of ones actionsis the third characteristic, and for Mill the most crucial, as this concept presents the clearest conception of justice by the general population. The fourth attribute of justice is the accepted belief that breaking promises to others is an unjust action. Lastly, being impartial is admitted to be consistent with the notion of justice. Unjust actions require punishment because man has certain duties that must be performed, and justice is intended to ensure that each individual completes the actions for w hich they are responsible. Every individual has rights that they expect society to honor, and justice is necessary to uphold these rights and ensure the existence of a society in which the general happiness can be achieved. For these reasons, Mill believes that justice is the highest form of pleasure. Mill offers a proof for Utilitarianism with the following premises: (1) whatever is desired is a good; (2) each person desires his or her own happiness; (3) from the first two premises it follows that happiness is a good for every individual; (4) society consists of individuals; (5) one concludes from (3) and (4) that the aggregate good is equal to the sum of the good of each individual. Therefore, the social good is equal to the sum of the good of each individual in society. Mill arrives at his conclusion by using empirical observation, working from the ground up to build his argument. He notes that one can conclude that happiness is desirable because of the fact that people actually desire it, making happiness a good for every individual. Because society is made up of individuals, the social good is the sum of the good of each individual. Each premise is formulated from observation and experience, starting at the base and building upon these ideas, which demonstrates Mills empirica l formulation of the principle of Utilitarianism. Mill believes in the perfectibility of man and society through Utilitarianism, since its adherents would be striving for the good of all, continually aiming at higher morality. The utilitarian offers objections to Aristotelian Ethics, specifically in regard to Aristotles opinion of how to determine the nature of ones character and actions, as well as his treatment of the nature of pleasure and pain. A proponent of Utilitarianism questions Aristotles view of what constitutes a good or bad character, as well as his criteria for what makes actions good or bad. One recalls that for an act to be good, according to Aristotle, it must be performed in the manner in which a virtuous person would perform the action. In his definitions of bad acts and bad character, Aristotle uses each idea to define the other, presenting a circle that is not quite justified. He believes that a person of bad character is one that performs bad acts; however, he also believes that a bad act is one that comes from a bad character. Aristotle does provide several acts that are said to be absolutely wrong, and those who perform these acts are of bad character. However, no mention is made of actions that are absolutely rightAristotle merely states that actions taken by people of good character are right. The Utilitarian wonders how to define a good character if there exist no absolutely right actions that may be performed to provide a basis for what constitutes a good character. The notion of absolute rights and wrongs cannot be fairly used if only the absolute wrongs are taken into consideration when defining the nature of ones character. Another inconsistency found in Aristotles argument is when he allows that a virtuous person is capable of making a mistake, but can still be considered to be of good character, so long as the mistake is not so great that it cannot help but be noticed (Aristotle, 51). He does not agree that a person of bad character can do something good and have his action truly be considered good, which follows from his criteria for what constitutes good and bad actions. If one chose instead to focus on the consequences of a mans actions to determin e the goodness or badness of his actions, the character of this person could be more easily determined. An act ought to be considered good if it promotes pleasure and decreases pain, regardless of the character of the person who performs the act. Similarly, a bad act would be one that decreases happiness and promotes pain. Here, character is not a measure of the virtue of the action, but can be justly determined by observing the results of ones actions over time. Such is the view of the utilitarian. Also in question is Aristotles teleological view of mankind that is manifest in the presentation of his moral system. His espousal of the notion that man has a proper function and that there is a definite right way to do things demonstrates Aristotles support of teleology. In other words, the existence of a proper function of man is what causes one to act the way he doesin a manner striving to complete this proper function. In opposition to this viewpoint, the utilitarian doubts the existence of one right path for every individual to take in lifethe direction one chooses to follow ought to depend on the consequences of the actions that he desires to pursue. Aristotle believes that the reason man acts morally is because that is what he is supposed to do, simply because completing his proper function requires such action. The utilitarian, in favor of an empirical view of ethics, looks at what man obviously desires: happiness. Every individual has an interest in achieving and maintainin g his own happiness, as well as promoting the general happiness of society to a certain extent, so it follows that man would want to act in a way that increases pleasure and happiness, while lessening pain. By promoting the goodhappinesshe is acting virtuously. From this, one realizes that there are different kinds of happiness that can be desired; reaching these states of happiness necessarily requires all kinds of people (both so-called good and bad people) taking different actions. This admission indicates that there is not one right direction that can only be followed by the right kind of people, as Aristotle suggests. A crucial difference between Aristotelian ethics and Utilitarianism is the respective roles of pleasure and pain as they are related to right and wrong. Aristotle believes that pleasure and pain are subject to the criteria for right and wrong, whereas the utilitarian believes these feelings determine the criteria for right and wrong. The criteria Aristotle uses to determine the virtue (or lack thereof) of ones actions is whether or not the actions are those that a person of virtuous character would perform. One recalls that Aristotle believes that performing virtuous actions in accordance with ones proper function is synonymous with happiness. When one is completing his proper function he might feel pleasure as a consequence, but that is not his reason for choosing to act the way he does. Pleasure, then, would not be the desired end to ones actionsacting virtuously and completing ones proper function are the goals. However, if one accepts the view that happiness is what man most desi res, then he should see the importance of acting in a way that promotes pleasure and happiness. It would seem that right actions promote overall pleasure, for the person performing the action and often for others around him; therefore, one should choose to act in a way that promotes pleasure, as this is the right way to do things. In this manner, also, the utilitarian denounces Aristotles teleological view of the existence of humanity; clearly, man chooses actions that bring pleasure, for the purpose of attaining happiness. Utilitarianism can be considered to be practical moral system, as its ideas are based on observations of peoples actions and behavior in daily life. The inconsistencies found in Aristotles argumenthis method for defining a good or bad character, as well as the allowances he makes for one and not the othermake accepting his moral system difficult for the utilitarian. Also difficult to accept is Aristotles teleological view of a universal order and only one moral path to take, the existence of which is supposed to be the cause of our actions. Rather, it seems evident that the promotion of pleasure and diminishing of pain are the causes of human action; therefore, they are the determinants of right and wrong. Following the notion of empiricismaccepting that all knowledge originates in experienceallows one to logically conclude that because pleasure and happiness are things that everyone desires (the groundwork) people should act in a way that promotes happiness (the end).

Henry Sweetser Burrage :: Bibliography Bibliographies

Henry Sweetser Burrage I find myself on the threshold of a new year. Before me is this mysterious and unknown. As I set out to explore its secret windings I propose to take with me this book in order that I may note more carefully the various objects of interest which the future conceals, and record my own thoughts and feelings by the way. It promises to be an eventful year. January 1861 found America on the brink of Civil War, and Henry S. Burrage, pen in hand, faithfully recorded the current events in his diary at Brown. He could hear the latest news before the public, for he reported on public lectures for the Providence Journal and was often in the office when a dispatch arrived. By January, seven states had seceded from the Union, led by South Carolina. In February these "wayward sisters" were united as the Confederate States of America with Jefferson Davis as president. Over the next few months, four more states would secede, bringing the total to eleven as tensions grew and the population realized that war was inevitable. Yet for the most part, life went on as usual for the students of Brown University. They had other pressing concerns, such as passing Professor Gammell's class. William Gammell, class of 1831, was Professor of History when Henry Sweetser Burrage attended Brown. Once, in mid January, "Old Gam" did not appear for his usual fear-inspiring lecture, and the whole senior class rejoiced. Henry used this extra time to cram for finals. Every Saturday morning the students filed into the recitation room on the first floor of University Hall for Gam's class. The first half hour of class was spent reciting the previous lecture, and each student was required to talk about a portion of it. Gam would survey the room, pick his first target, and watch as the lad tried not to forget any major point which he had discussed -- if the Professor had to ask him to clarify, or remind him of a major issue, he would be marked down a point. The next student would discuss in greater detail the first major point, and so on around the room, from William Henry Ames to George B. Yandes. One Saturday, January 12, Gam had assigned yet another "outrageous lesson," this on top of all the final exam preparations which plagued the students: twelve paragraphs in addition to fifteen review paragraphs due on Monday. Henry Sweetser Burrage :: Bibliography Bibliographies Henry Sweetser Burrage I find myself on the threshold of a new year. Before me is this mysterious and unknown. As I set out to explore its secret windings I propose to take with me this book in order that I may note more carefully the various objects of interest which the future conceals, and record my own thoughts and feelings by the way. It promises to be an eventful year. January 1861 found America on the brink of Civil War, and Henry S. Burrage, pen in hand, faithfully recorded the current events in his diary at Brown. He could hear the latest news before the public, for he reported on public lectures for the Providence Journal and was often in the office when a dispatch arrived. By January, seven states had seceded from the Union, led by South Carolina. In February these "wayward sisters" were united as the Confederate States of America with Jefferson Davis as president. Over the next few months, four more states would secede, bringing the total to eleven as tensions grew and the population realized that war was inevitable. Yet for the most part, life went on as usual for the students of Brown University. They had other pressing concerns, such as passing Professor Gammell's class. William Gammell, class of 1831, was Professor of History when Henry Sweetser Burrage attended Brown. Once, in mid January, "Old Gam" did not appear for his usual fear-inspiring lecture, and the whole senior class rejoiced. Henry used this extra time to cram for finals. Every Saturday morning the students filed into the recitation room on the first floor of University Hall for Gam's class. The first half hour of class was spent reciting the previous lecture, and each student was required to talk about a portion of it. Gam would survey the room, pick his first target, and watch as the lad tried not to forget any major point which he had discussed -- if the Professor had to ask him to clarify, or remind him of a major issue, he would be marked down a point. The next student would discuss in greater detail the first major point, and so on around the room, from William Henry Ames to George B. Yandes. One Saturday, January 12, Gam had assigned yet another "outrageous lesson," this on top of all the final exam preparations which plagued the students: twelve paragraphs in addition to fifteen review paragraphs due on Monday.

Gypsies in Nineteenth-Century England :: European History Essays

Gypsies in Nineteenth-Century England Missing Works Cited Despite the important role Gypsies played in the nineteenth-century, they were not automatically accepted as equals in society. In fact, from the moment they set foot on European soil, the Gyspies were misunderstood and even feared. These feelings became manifest in prejudices, which led to discriminatory actions. At the same time, however, Victorian society found itself fascinated with these strange Gypsies. The gypsy motif in Jane Eyre reflects the ambiguous attitude of Victorian society toward Gypsies. The depiction of "the Gypsy" at Thornfield Hall and the characters' reactions to her are reflections of prejudices based on the Gypsies' skin color, way of life, and traditions, and are also reflections of discriminatory treatment the Gypsies suffered. Simultaneously, many of the descriptions of the Gypsy are also the product of a romanticized view of Gypsies, which manifests itself works of fiction by many other authors throughout the Victorian Era. The Victorians' initial impression of the Gypsies was not a favorable one. At first, the prejudices against Gypsies had obvious sources. Settled society has always had a fear of foreigners, so naturally, "the earliest response to the 'Egyptian' immigrants was rooted, generally, in a xenophobic fear and mistrust of aliens" (Mayall, "British Gypsies" 8). Besides being mistrusted as foreigners, the Gypsies fell victim to racial prejudice because of the color of their skin. Even long before the nineteenth-century, "the conviction that blackness denotes inferiority was already well-rooted in the Western mind. The nearly black skins of many Gypsies marked them out to be victims of this prejudice" (Kenrick and Puxon 19). Even if Charlotte Bronte never saw a Gypsy, she reflects these perceptions of them in her description of "the Gypsy" that visits Thornfield Hall. The Gypsy's most noticeable feature in Sam's mind as he describes her to the assembled guests is that she is "'almost as black a s a crock'" (217, ch. 18). Later, when Jane goes for her interview with the Gypsy, she notes that her face "looked all brown and black" (221, ch. 19). Since the Gypsy turns out to be Mr. Rochester, and there is no indication that he actually blackened his face for his disguise, it may be that the Gypsy's black skin is an imagined product of the characters' preconceived notions about what Gypsies look like. Whatever the case, the fact that Bronte makes the Gypsy's skin color prominent in the characters' description of her reflects the racial prejudice that existed toward Gypsies in Victorian England. Gypsies in Nineteenth-Century England :: European History Essays Gypsies in Nineteenth-Century England Missing Works Cited Despite the important role Gypsies played in the nineteenth-century, they were not automatically accepted as equals in society. In fact, from the moment they set foot on European soil, the Gyspies were misunderstood and even feared. These feelings became manifest in prejudices, which led to discriminatory actions. At the same time, however, Victorian society found itself fascinated with these strange Gypsies. The gypsy motif in Jane Eyre reflects the ambiguous attitude of Victorian society toward Gypsies. The depiction of "the Gypsy" at Thornfield Hall and the characters' reactions to her are reflections of prejudices based on the Gypsies' skin color, way of life, and traditions, and are also reflections of discriminatory treatment the Gypsies suffered. Simultaneously, many of the descriptions of the Gypsy are also the product of a romanticized view of Gypsies, which manifests itself works of fiction by many other authors throughout the Victorian Era. The Victorians' initial impression of the Gypsies was not a favorable one. At first, the prejudices against Gypsies had obvious sources. Settled society has always had a fear of foreigners, so naturally, "the earliest response to the 'Egyptian' immigrants was rooted, generally, in a xenophobic fear and mistrust of aliens" (Mayall, "British Gypsies" 8). Besides being mistrusted as foreigners, the Gypsies fell victim to racial prejudice because of the color of their skin. Even long before the nineteenth-century, "the conviction that blackness denotes inferiority was already well-rooted in the Western mind. The nearly black skins of many Gypsies marked them out to be victims of this prejudice" (Kenrick and Puxon 19). Even if Charlotte Bronte never saw a Gypsy, she reflects these perceptions of them in her description of "the Gypsy" that visits Thornfield Hall. The Gypsy's most noticeable feature in Sam's mind as he describes her to the assembled guests is that she is "'almost as black a s a crock'" (217, ch. 18). Later, when Jane goes for her interview with the Gypsy, she notes that her face "looked all brown and black" (221, ch. 19). Since the Gypsy turns out to be Mr. Rochester, and there is no indication that he actually blackened his face for his disguise, it may be that the Gypsy's black skin is an imagined product of the characters' preconceived notions about what Gypsies look like. Whatever the case, the fact that Bronte makes the Gypsy's skin color prominent in the characters' description of her reflects the racial prejudice that existed toward Gypsies in Victorian England.

Computer in Life Essay

What do you think of when you hear the word ‘computer’? Do you think of technology? Or maybe one of the ways to get on Facebook which I am sure many of you are thinking right now or you might even imagine a boring office full of screens and keys with people typing frantically in front of. All of those visions are correct, but first let’s take a look at the history of several inventions that led the creation of computers which has dramatically changed the world of technology. The first machine that was invented, which worked like a computer, was a gear-powered German device dubbed the Calculating Clock created by Wilhelm Schickard in 1623. It operated by pulling or pushing rods set inside a glass case. 20 years later, in 1640s, a similar device known as a Pascaline was invented and became famous dramatically.. In 1944, the Harvard Mark-1 computer was completed. That computer was approximately similar to a modern computer, but it was a large calculator driven by a camshaft with no stored programs. This massive computer filled a large room and was a joint effort between Harvard University and IBM. Personally, I believe that one of the most important inventions in my life has always been a computer. I was raised in this technological world where computers are a necessity. Computers dramatically transform my life in terms of education. They acknowledge me with the events that happen around the world, which I think are extremely important to learn. They give me an efficient, convenient and cozy way of work and study. Computers do not just provide me with education or learning experiences, but they are also one of the means of entertainment and globalization. They provide me with leisure time watching movies online or listening to music. According to me, it is one of the most relaxing ways to release the stress from studying and working day and night. Also in terms of globalization, with the aid of computers, I can visualize and make conversations with my long distance family and friends. They assist me in keeping relations with my family and friends, even though I am extremely far from them. I, as a student, strongly believe that computers are extremely important in terms of education as I mentioned before. Before computers were invented, I (you were born after computers were invented) as well as everyone else relied on books to provide them with educational knowledge. Now that computers are available, I never search through hundreds of pages of books. I can just surf the Internet in the blink of an eye to research for learning information. If I need to type anything or write an essay, I have easy access to my Microsoft word or Notepad in which I can also save the information and open it whenever I desire to and if I make any errors typing, it provides me with the correct word or information. Isn’t that amazing? It’s like a human sitting in the back of the computer screen reading my essay and correcting it of any mistakes I may make. Furthermore, the computers also assist me when it comes to math, such as math problems like logarithms, sine, cosine, and tangent can be awfully difficult to calculate and may take students a long time to do so manually. Luckily, with the help of computers, students may turn a five-minute problem into a one-minute problem. Computers have also made a major impact in the business field. They have gained importance as they have increased the productivity and efficiency of workload. Large amounts of data in the personal lives as well as in business and industrial sectors are stored on computers. Overall, as I provided you with all the benefits of computers, according to me, computers are one of the necessities in today’s technological world. In today’s world, it is almost impossible to think that one can survive without computers. They have become a gadget of almost daily use for people of every age. With the computer industry growing rapidly, the computer technology has also brought about a revolution of laptops and palmtops replacing the desktop, which are still popular in many of the industries. With the reduction in size, it has become quite easy to carry the computers and use them to the fullest. Computers are extremely helpful in terms of education, entertainment, globalization, etc. People might think that there might be negative aspects to the inventions of computers, but as far as I am concerned, I do not believe that the statement is true. The computers have had numerous positive effects and they will continue to do so in the future as well.

American Heart Association

According to American Heart Association website aha. org, lack of information about heart disease led to the thinking that a heart patient was doomed and ought to take complete bed rest.In 1915 a pioneering group of physicians and social workers formed an Association for â€Å"Prevention and Relief of Heart Disease in New York City† and investigate the possibility of their return to work. In 1920s these groups evolved into heart associations in Boston, Philadelphia and Chicago. In 1924 six cardiologists namely Dr. Lewis A. Conner and Dr. Robert H.  Halsey of New York; Dr. Paul D.White of Boston; Dr. Joseph Sailer of Philadelphia; Dr. Robert B. Preble of Chicago; and Dr. Hugh D. McCulloch of St. Louis affiliated to different groups founded a national organization – American Heart Association to â€Å"share research findings and promote further study. † In addition Dr. James B. Herrick of Chicago and Dr. William S. Thayer of Baltimore were instrumental in early p lanning. In 1946 AHA received $50,000 donation from American Legion for conducting research and â€Å"develop a community rheumatic fever program.† In 1948 AHA reorganized by recruiting non-medical volunteers with skills in business management, communication, public education, community organization and fund raising to broaden its scope and operations. Later this year AHA made public debut through network radio contest programs â€Å"The Walking Man,† on the â€Å"Truth or Consequences† hosted by Ralph Edwards receiving contributions and guesses from millions of Americans earning $1. 75 million and identifying Jack Benny as the â€Å"Walking Man. † American Heart Association divisions were organized all over the country by a small national staff in New York City.A first national fund-raising campaign was launched in February 1949 and an amount of $2. 7 million was raised. Since then the organization has developed in leaps and bounds in all respects such a s financial resources, involving medical and non-medical volunteers, size and influence. The National Center of AHA was shifted to Dallas in 1975 from New York City for serving the affiliates and local divisions in a better way. These affiliates are led by volunteers and form a national network of local AHA organizations involved in various activities such as research, education, community programs and fund raising for the organization.The organization laid emphasis on cardiovascular science, cardiovascular education, community programs and fund raising efforts. AHA could achieve better research standards, newer healthcare site modules and also developed various new cookbooks. Inclusion of women and minorities in the leadership ranks paid off by providing a chance to understand impact of heart disease and stroke on women and minorities. The organization created new divisions for dealing with stroke and emergency cardiac care.In order to economize and provide wider publicity the asso ciation decided to outsource the scientific journals and publish them online. In March 1995 the AHA adopted a strategic driving force which describes the usage resources to support its mission. The driving force can be described in five parts as follows: †¢ Credible information services and products on heart disease and stroke †¢ Multiple distribution channels to meet customers’ needs †¢ Consumer markets restricted to the United States †¢ Prioritization relative to risk †¢ Science and community mobilization as foundation.The strategic driving force of the organization can be described as â€Å"Effecting change by providing information and solutions for the prevention and treatment of cardiovascular diseases and stroke in people of all ages, with special emphasis on those at high risk. † Impact goal of the organization is to reduce coronary heart disease, stroke and risk to 25 per cent by the year 2010. Indicators of the impact goal being the fo llowing: ? Reduced death rate from coronary heart disease and stroke by 25 percent ? Reduced prevalence of smoking, high blood cholesterol and physical inactivity by 25 percent? Reduced rate of uncontrolled high blood pressure by 25 percent ? Elimination of the growth of overweight and diabetes. The AHA has its National Center at Dallas, Texas and 12 affiliate offices covering the US and Puerto Rico with the operations being divided into seven main areas as stated below (a rough outline of each area are mentioned below): 1. Office of the CEO: Administration, Communications, Legal, Food Certification and Consumer publications. 2. Advocacy: Public Advocacy (Washington, D. C. ), Health Initiatives and Field Advocacy (State/Local Public Policy) and Minority initiatives.3. Corporate Operations: Finance, Human Resources, Production and Distribution and Audit and Consulting Services. 4. Field Operations and Development: Development, Major Donor Development, Corporate Relations, Strategic A ccounts, Emergency Cardiovascular Care Programs and American Stroke Association. 5. Healthcare Markets: American Stroke Association, Strategic Alliances, and Patient Education. 6. Science Operations: Research Administration and Scientific Publishing, Science and Medicine, Professional Education, Scientific Meetings and Marketing and Patient Education.7. Technology and Customer Strategies: Customer Relations, Digital Strategies and Information Technology. Three stake holders affected due to agency’s action include American Stroke Association, National Heart, Lung, and Blood Institute (NHLBI) and the organizations publishing the scientific journals for AHA. In concluding remarks I would like to state that American Heart Association as discussed above has risen from a small association to a major one with well planned set of activities and functions.The organizational structure depicts stability with excellent services to mankind and is bound to gain recognition internationally in times to come. References History of the American Heart Association. American Heart Association (2007). Retrieved on February 09, 2007 from: http://www. americanheart. org/presenter. jhtml? identifier=10860 Organizational Structure. American Heart Association (2007). Retrieved on February 09, 2007 from: http://www. americanheart. org/presenter. jhtml? identifier=11282

Health literacy and patient safety & role of advance practise nurse Term Paper

Health literacy and patient safety & role of advance practise nurse - Term Paper Example Studies have shown that patient friendly communication and an open attitude to answering questions are the best strategies for helping patients understand medical information, and caring for them more effectively. Health literacy is defined as â€Å"the degree to which individuals have the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions† (Ratzan and Parker, 2000). The first step for an advanced practice nurse to measure levels of health literacy in a patient, is to overcome barriers of communication and create an open shame free environment. An attitude of helpfulness and understanding of his/her problems, and offering an environment of privacy to answer questions and discuss details of history, education and medications, will enhance understanding and a feeling of adequacy in patients. Having a family member present if the patient feels more comfortable, and willingness to answer any questions, even repetitive ones, help instill confidence. An advanced practice nurse needs to take patient backgrounds into account while communicating with them. Things like can they read the instructions on pill boxes or do they recognize them by color? are important indications of the level of health literacy in patients.

Mount Saint Helen's Video (Back from the Dead) Essay

Mount Saint Helen's Video (Back from the Dead) - Essay Example According to researchers the mountain is categorized as a composite volcano due to its characteristics, emanating from the cone shape and also the composition of the mountain’s layers which include lava, ash and volcanic debris. The mountain was symmetrical before its eruption; it also commanded a considerable height. As indicated earlier the effects of the Mt. St. Helens eruption caused losses, in economical and geographical spheres. According to the information collected, the destruction spread to an area of more than 500 square kilometers. The lava emitted flowed and covered the area indicated above, bringing about destruction to the existing vegetation, killing the animals located within the area, and also displacing a lot of people from the region (Carson p 79). According to research, 57 people died, the group included inhabitants of the region, scientists and geologists. Historical data clearly shows that the area had been locked up to prohibit the entry of residents, si nce scientists had made a conclusion that the mountain was at its dormant stage. As the video clearly indicates, the respondents interviewed through the documentary are not certain whether the mountain will erupt within the coming years. Indications from the remnant vegetation and land cover only attests to the magnitude of the eruption. The process started with a gradual occurrence which proceeded to a bigger result. The process began with a series of earthquakes being experienced from the bottom part of the mountain. As the number of earthquakes increased the mountain erupted releasing ash and steam. After the eruption, a continued earthquake process and the bulging of the northern part of the mountain clearly indicated that magma was moving up, through the vent (Carson p 124). As the bulge continued, the continued earthquake action led to the busting of the northern compartment of the mountain, triggering the sliding of ice and rocks down the mountain. Consequently after the viol ent earthquake action, the mountain erupted releasing gases, magma and water from the northern side where the bulge had been spotted. The eruption triggered the acceleration of the molten rock, hot rock and ash all over the surface. The effects of the eruption can be accounted for, through the covering of the nearby basins and lakes. Other forms of disturbances are accounted for through classification into various disturbance zones where the effect was witnessed. The first disturbance zone is the flow of the pyroclasticmaterial through the face of the mountain. This process generally involved the flow of pumice and gas through the crater into the overlooking land. This flow caused destruction to the existing organism, with both the vegetation and organic organisms not spared. Debris thrust from the crater also cascaded down the mountain, with avalanches also being witnessed. The second disturbance zone, also known as the northern debris avalanche was witnessed soon after the norther n region of the mountain collapsed due to the bulging of the surface. The debris collected from the collapsed material formed into a large mound which caused a large landslide, which according to the historical evidences indicates that it was the largest land slide witnessed. After the landslide had been experienced, the ice found at the peak of the mountain melted into water which combined with other materials such as sand, boulders and other debris to form a thick material,

Self Marketing Plan Assignment Example | Topics and Well Written Essays - 1500 words

Self Marketing Plan - Assignment Example Part of my responsibility is making sure there is enough staff for the upcoming shift based on census and call out and to notify the supervisor in charge. Staffing is one of the job responsibilities of a nurse manager/nurse administrator. Other job responsibilities include financial management and budgeting which is an area I would need more experience in, recruiting, interviewing and training new employees. I have oriented several new RNs that have joined our unit and I very much enjoy teaching one on one or in small groups. Completing performance evaluations, determining what services the healthcare facility will provide, and ensuring that all employees’ licenses and certifications are up to date would also be my responsibility. I would do well with these responsibilities because I am organized, and have already thought of several changes I think would be beneficial to the patients and staff if they were to be implemented on our unit. Based on my knowledge, skills and t6he experience I have gained so far, I expect to be compensated a salary within the range of 80,000-120,000. I would engage in various activities to prepare myself for this role in order to ensure that I am always in good shape to offer my services. For instance, I would ensure I keep myself abreast with current hospital policies, medical knowledge, and current healthcare issues. I would also look for a role model or mentor that I could speak with and learn from especially in the beginning. I anticipate having to continuously educate myself on changing policies and healthcare issues as well as adapt to budget cuts and new staffing. I think there’s always opportunities for personal and career growth within each job description even if it’s just improving or excelling at daily job assignments and responsibilities. In general, I consider myself a friendly person so I think I would

Theme and Narrative Elements in the Short Story Research Paper

Theme and Narrative Elements in the Short Story - Research Paper Example This paper will discuss the literary elements that can be found in the short story entitled A Dark Brown Dog, written by Stephen Crane. This allegory is mainly centered on three characters. According to the writer, the dark brown dog, the father and the child are viewed as the main characters in the story. In most literary publications, the story mainly revolves around the characters. An overview of the story proves that the dark brown dog was mistreated by the family members (Crane, 2008). On the contrary, the dog did not respond violently to the household members even after receiving various forms of torture from the members of the household. In A Dark Brown Dog, the dog was treated inappropriately by the caregivers (Crane, 2008). The child of the household occasionally protected the dog from the harsh beatings. The child usually cried whenever his parents mistreated the dog. In one rare case, the father had struck his son’s head with a large saucepan after he had run toward s him protesting in order to protect the dog. From that point onwards, his parents reconsidered the issue of throwing items to the dog. Finally, the father of the household came home drunk. Afterwards, his son arrived home together with the dog. The father gave the dog a heavy beating and threw the dog outside the house through the window (Crane, 2008). The dog landed in a heap on top of the roof of a shed which was five stories below. The mood at the end of the story assumes that the dog had died after all the exploitation by the family members. In this literary work of fiction, the most prevalent theme is violence. According to the author, the dark brown dog faces violent actions from the members of the household (Collins, 2011). However, the dog was able to cope with the unjust beatings from the family. Further analysis also shows that on some occasions, the child who occasionally protected the dog imposed some form of torture to the dog. The author asserts that earlier on, the c hild thrashed the dog with a stick after he noticed that the dog was pursuing him. After he did this, the dog usually made funny gestures of apology to the child. According to the details contained in the story, the dog usually accepted the beatings from the family members (Collins, 2011). The child occasionally cried after the dog was smashed because the child loved the dog and even treated it like a close friend. The theme of violence in this short allegory has significant effects on the literary works. The child played the role of a close friend and a guardian to the dog (Magill, 1997). There are numerous literal elements that are contained in most short stories. Some of most common elements include the setting, characters, point of view, symbolism and plot. In this short story, the plot and the characters play an eminent role in the advancement of the subject matter of the story (Collins, 2011). As stated earlier, the father, child and the dog are considered the main characters. These characters employ all forms of violence to the helpless dog. In some instances, the dog was usually protected by the child. In addition, these three characters ensured that the plot was alive all through the narration. In conclusion, the plot enables the development of the theme of violence. The author of the story categorically places his ideas in the narration. All these ideas and thoughts are liable for sustaining the main

Data Warehouse Gantt Chart and PERT Chart Essay Example | Topics and Well Written Essays - 500 words

Data Warehouse Gantt Chart and PERT Chart - Essay Example The task assignments have overloaded certain resources. This is because, when setting predecessors, only adjacent tasks have been considered in certain cases. For example, some of the tasks to which the resource named Goran has been allocated on the same day are 75, 76, 109 and 110. Task 76 has a dependency on task 75 and task 110 has a dependency on task 109. But, because the same resource is involved, there is a dependency between tasks 76 and 109 as well. Ignoring dependencies such as these has resulted in that resource been overloaded. Hence tasks assignments need to be reworked. The dependencies could be simplified if they were set using the summary task numbers instead of the detail task numbers. Task 170, 'Test d_contactInfo table' has tasks 109, 110 and 111 as predecessors all of which are sub tasks of task 108, the building of that table. Predecessor could be set as 108, thereby, simplifying dependency management. There are several milestone tasks. They have been used to mark significant tasks which need to be completed before proceeding to later tasks. It is not prudent to deploy the system without validating it in the two migration environments.

Peasants DBQ Essay Example for Free

Peasants DBQ Essay This revolt lasted from 1524 till 1526, it began in the German states, and the main reason for the revolt was new Lutheran ideas that were beginning to go against the traditional Catholicism ideas. Documents 1,4 and 5 give insight on the views those who were on the nobility side, Documents 2 and 3 give more specific details over the views of peasants and finally for Documents 7,8 and 12 explain how the mainly how the revolt didnt have much meaning behind it. Documents 1, 4, and 5 explained the point of view of the nobility which mostly all of the nobility agreed it was negative. In Document 1the Chancellor of Bavaria wrote how he believed that the revolt was simply the belief of the time and thats why so many peasants were following the same belief. Yet the chancellor doesnt realize the side of the peasant who strive for a better life for themselves, they simply want to have more rights for the individuality. In document 4 it explains how they have not reach any religious achievements, so for their freedom they must give a large amount of money to buy their freedom. As for document 5 a pope explains how the peasants are more like salvages and act very ruthless during their revolt. All 3 of these documents are more than likely extremely biased since the nobility only wanted to better themselves and nobody else. Document 2 and 3 explained how the peasants felt during the revolt which they unlike the nobility believed their actions were going to a positive cause. In document 2 a local craftsperson explain how the lords been cruel to all peasants. He is stating the lords and nobles should offer payment for their services not simply force them to do task like slaves. This relates to Luthers knowledge and ideas instead peasants apply it not only to the church but outside of the church. In document 3 they explain the wrong doing of the lord by controlling peasant, they continue into saying that the rulers set by god would be the only one peasants would follow, but that they should still be set free and not be under so many restrictions. Both sides will not be entirely correct since they both strive to better themselves,  which of course they would maintain bias to their sides. Documents 7, 8, and 12 explain the negative side of the revolt from a 3rd person point of view. Document 7 comes from Martin Luther saying how the revolt from the peasants contradicts what they said; he goes on explaining that their actions are under the devils order. Although the actions they may have taken wasnt the best response they did fight for what they believed in and all throughout history this has occurred many times fighting for what you think is right. Document 8 explains how if they all are brothers then the rich should share their wealth with the peasants, yet many would have trouble with this, because the one persons wealth is every wealthy person wealth. Document 12 explains how the peasants forgot their place in the revolt, how they do not have the power to de3ciede for themselves. It truly shows how the peasants have absolutely no word in their treatment.

Primary internal and external influences to LOreal

Primary internal and external influences to LOreal These influences as in internal and external can be determined by analysing the Strengths of organisation in terms of available resources like skilled staffs, financial capability,core competent of organisations, innovation, people say your strengths today mighty be your weakness tomorrow in the global business environment, Weakness of organisation can be poor technology and systems in use, lack of market orientation, lack of research and development, uncompetent personnel, poor type and range of products, which will lead the orgainisation in to poor peformance not achieving companys goals. The opportunities in social and cultural aspects example Loreal in United States, economic advantage example new emerging market like Africa, Asia, Europe, New techology . Threats of organisation is changes in business environment where a firm is running its business, the competion from other competitors, political issues, change in customers life style,supplies shortage. According to casestudy shows number of influences to LOreal as subjected. In internal and external influences were about to build the organisation structure which can be global administration and cope with the external global environment by stabilising their resources so they can be competent to gain the capability to compete against other competitors. They been able to build up the organisation strengths through carefully plans strategy of acquring other cosmetics companies so they can spread up their wings in the international markets by using strong and potential brands in their new and existing global markets ,which some of the brands were Loreal origin brands like lancome and other adopted brands like matrix, Maybelline, Kiehls, soft sheen and carson. Also moving business strategy from domestic strategy to international strategy that will enable the company to compete in global environment, The marketing failure during 1953 after entering U.S market through the company formed li censee Cosmair Inc. to distribute LOreal products(pg3 on the case study) this made the corporate management of LOreal to structure their corporate plans from failure to success, But management did able to consider company redisign to gain key success through designing good distribution channels, flaxible management development of internal structure and culture so they can cope with outside business environment to maintain stability, example LOreal managent under Dalle able to take the company to public(1963), sold off the companys soap unit and also did able to respond in political issues of state control of frances top companies(pg3 on case study). The current organisational structure were doing well in terms of achieving goals in case study it shows they had good reputation and market share in france and also in europe even though they were selling their products to customers in premium price and later they manage expand organisation structure through acquiring other cosmetics company in europe so they can enter in U.S market . Organisation were recruiting skilled and talented staffs can able to run up the company to successful point in future time without looking location of individual, example Lindsay Owen Jones who was CEO british born(case study pg 4). Good allocation of resources to invest in foreign markets enables LOreal to gain other oppotunities apart from U.S market. Example Loreal management after bought the brand of Helena Rubinstein was best opportunity to go extra miles to gain other markets which are outside of U.S like Europe,Japan and Asia and brand has very good market awereness to its customers. Through acqu isation Loreal company were able to access available resources from other company like distribution channels, skilled staffs. Because of global marketing environment Lindsay Owen Jones the CEO of LOreal he started to redisgn the corporate strategy so the company can able to cope with the international geographical environment of where will operates, below here shows the Strategic Choices of certain company can use four basic strategies to enter and compete when decide to operate in international market like follows:- Pressure for Local GLOBAL STRATEGY TRANSNATIONAL STRATEGY INTERNATIONAL STRATEGY MULTI-DOMESTIC STRATEGY High Cost pressure Low Low Pressure for local High Transnational Strategy. This strategy firms must exploit experience curve cost economies and location economies, transfer distinctive competencies within the firm and pay attention for pressures for localisation. To do this their need to be flows of knowledge from the parent to subsidiaries, flow from foreign subsidiaries to the home country, and from foreign subsidiaries to foreign subsidiaries, a process that known as global learning. The approach of transnationals is not appropriate in all situations, nor is it without costs. Where demands for local responsiveness are low, a global strategy may still be the most appropriate . The coordination and management challenges of a transnational also create higher cost and benifits than with one of the more traditional strategies. A transinational strategy makes sense when a firm faces high pressure for cost reductions, high pressures for local responsiveness, and where there are significant opportunities for leveraging valuable skills within a multinationals glo bal network of operation. In some ways companys that pursue a transnational strategy are trying to simultaneously achieve cost and differentiation advantages. As attractive as this may sound, the strategy is not easy to pursue. Pressure for local responsiveness and cost reductions place conflicting demand on a firm, being locally responsive raises costs. Global Strategy. Firms that pursue a global strategy focus on increasing profitability by reaping the cost reductions that come from experience curves effects and location economies. That can be called a company pursuing low cost strategy. The production, marketing and research and development activities of firms pursuing a global strategy are concentrated in a few favorable locations. Global firms tend not to customise their product offering and marketing strategy to local conditions because customisation raises cost, it involves shorter production runs and the duplications of functions. Multidomestic Strategy Compay pursue this strategy orient themselves toward achieving maximum local responsiveness. The key distinguish feature of multidomestic firms is that they extensively customise both their product offering and their marketing strategy to match different national conditions. Consistent with this they also tend to establish a complete set of value creation activities. International Strategy In this strategy company try to create value by transferring valuable skills and products to foreign markets where indigenous competitors lack those skills and products. Most international firms have created value by transferring differentiated product offerings developed at home to new markets overseas. Analysis of how globalisation influences policies and decision making in LOreal. LOreal able to increase acquisation to maintain market share against other competitors so the company can stay into its business. Value creation were made into LOreal products by renovate those brands they were so strong in the market and had very good perception to its customers because if there is more value in the product that means there is value and trust between two parties, firm and customer. Because of globalisation LOreal did able to design the Organisation structure which will fit on the global environment the firm is facing. Barlett and Goshal outline a range of organisation structures developed by multinationals to meet these global challenges, Like as follows below. Global Co-ordination Low High International Divisions Global Products Companies International Subsidiaries Transinational Corporational Low Local Independence And Responsiveness High International Divisions The structure is appropriate where there is little requirement for global coordination and little need to tailor products to local requirements. Global Product Companies The need for greater global integration has seen many multinationals moving towards global product structures with product divisions integrating activities on a world wide basis from component supply, through manufacturing to research and development. This structure creates many opportunities to achieve cost efficiencies and transfer resources that are dependent upon sophisticated planning and control systems. However the pressures to respond to local needs seem to be increasing in many global markets. In case study page 10, CEO Owen Jones said that Loreal to be truly global company they need to promote around the world American brands because that was other great alternative in the beauty industry and also they didnt accept only local brands, by trying to put all LOreal brand everywhere by selling United states to Americans, Japanese, Chinese and Italian elegance to the Japanese, French beauty to Africans, and also Japanese chic to Brazillians. International Subsidiaries Many organisations are structured around international subsidiaries that respond more closely to the needs of the local market, often at the expense of control from the centre and a uniform organisational structure. However, whilst this structure has been appropriate in the past, as global competition becomes more intense, there may now be a need to look at greater global integration. Transnational Corporations The increasing pressures of global competition upon companies to both globally co-ordinate activities and respond to local needs has led to the emergence of the transnational organisation . The traditional multinational structures are seen to be converging upon a new organisational structure that depends upon an integrated network of interdependent resources. Also LOreal company according to case studies shows the numbers of responds to change the products offering to its customers through understanding their customers and the life styles they have. By using Ansoff four strategic options, he claimed that in marketing we can only ever be talking about products and markets, and that these can only be old, or existing, and new, or potential. Below is a figure shows Ansoff Matrix model in strategic choice. Products Present New Market Penetration LOW RISK Product Development MEDIUM RISK Market Development MEDIUM RISK Diversification HIGH RISK Exist Markets New Market penetration On this strategy present product and present market will be appropriate when a market is growing and not yet saturated, example Loreal company when was marketing in France market before decide to go abroad market. By attracting non users of the product, or purchasing rate of existing customers. The strategy can be implemented through increasing activity on one or more of the mix elements. Example aggressive promotion, pricing, using more intensive distribution. Product development. The strategy deals with New product at existing market, an organisation develops a new product to sell at its existing market. Sometimes can be simply the product refinement, could be change of taste or packaging. Product development is most prevalent when branding exists. Promotional aspects will be emphasise the added qualities of the new product and link it specifically to the security of and confidence in the brand. This strategy builds up customer loyalty and the benefits to be gained by purchase and other mix elements like distribution may remain unchanged. Market Development On this strategy is about the company sells the existing product at new market, is often found when a regional business wishes to expand or if new markets are emerging because of changes in consumer habits. It can also occur when a new use has been discovered for an existing product. Implentention of this strategy involves appealing to markets sectors not currently catered for and many mean a repositioning of products, new distribution methods or channels. Diversification This strategy is where new product will be sold in the new markets sometimes introduced so that the firm will not become too dependent on its existing strategic business units (SBUs), this is kind of insurance for future of the company incase of any disaster that would happen due to drastic environmental changes in future where the company is operating it business. This can be considered as means of growth and expansion of power to against competitors. The new product can me totally innovated which has never been seen in the marketplace, or the product is new to the firm but has already been the in the marketplace. Diversification can be Horizontal integration acquisation of another organisation which has a desired features, the firm that is acquired mighty use similar production methods, its distribution channels may highly effective and prove advantageous or has got great capacity. Or Vertical Integration where involves acquisition of some other enterprises in the chain of distribu tion between manufacturer and customer,can be forward towards customer or backwards towards the source of materials. Other diversification also can be Conglomeration where moves a company away from the its existing product market situation into an entirely new area in order to satisfy a primary objective. Critical evaluation of the effectiveness of LOreal response to globalisation. Due to global environment has its complexity and uncertainties, LOreal did able to respond through building organsation which will cope with changes in business environment by competing with other firms operating in the same beauty industry, LOreal was selling a products (e.g Lancome in cosmetics and LOreal professional in hair care) which targeting in high income customers by selling their products in high price, which limited the company to expand into international markets. Also their brands where only potential in Europe and not USA and the price strategy they were using were not accessible. This made LOreal management to review their marketing strategies into global level. LOreal had market entry strategy in USA market, first was licensee to cosmair to supply Loreal products after the strategy didnt perfom better, then Loreal management did apply another strategy which was acquisition strategy. There are different entry strategy to foreign markets a business company can use, ent ry strategy can be Turnkey project, Exporting, Franchising, Licensing or Joint ventures. Licensing agreement is at arrangement where by a licensor grants the rights intangible properry to another entity (the licensee) for a specified period, and in return the licensor receives a royalty fee from the licensee. Intangible property includes patents, inventions, formulas, Trademarks, processes and designs. Acquisation is about one firm buys another firm. Hamills model, Motives for acquisation are economic motives, strategic motives, finance motive and behavioral and managerial motive. Economic motives can be synergy in value chain,economies of scale, improved efficiency, purchase of managerial skills and unique resources. Strategic motives this can aslo be diversification,competitive by gaining market control or remove competitors or both, buy rather than build market share, or instant growth. Behavioral and managerial motives also this can be increasing management utility and sales growth, personal goals of senior managers, separation of ownership from control. Financial motives is about Financial engineering,Valuation gap theory and increasing shareholder value. In Addition of popular American brands such as Maybelline, Redken, Matrix, SoftSheen-Carson, and Ralph Lauren Fragrances to its portfolio of french brands, LOreal had created an international brand portfolio for consumers with a wide range of incomes and tastes in 140 countries. Because the market in France and part of Europe maybe were seems to be saturated, and LOreal perhaps was facing a bit competition from rival companies in france and other part of Europe made it to seek other new attractive market which was USA market to extend its market share and increase the revenue. By using Boston Consultancy Group Matrix(BCG) theory based on Market share and Market growth rate of the Small Business Units(SBUs). Boston Consultancy Group Matrix. STARS QUESTION MARKS CASH COWS DOGS High Market growth Low Relative Market Share Question Mark Are products which have low market share and are in high growth markets. The product has not yet reached a dominant position in the market. Although it may be generating funds, it still requires a lot of investment for development and the company must decide if they to keep investing. Star If Question marks succeed they become stars, leaders in high growth markets. Stars are the providers of tomorrow and the company with no stars should worry. On the figure above shows two star products, one which has the leading share in its market and one which has only slightly more share than its leading competitor. Efforts should be made to increase the share of the second product in order to secure its future profitability, particularly as the market has a very high growth rate this could be where future earnings lie. Also this stage may involve investment in promotion and distribution incase of competition, and Star can also produce revenue and use resources which may lead to break even. Cash Cow When market growth reaches a stable level, Stars become cash cows providing they hold a leading share of the market. If they lose any market share to the competition they will slip into either being a marginal Question Mark or at very worse,a Dog or sometimes if a firm continued to support other categories and neglegeted its cash cow then its could eventually become a dog. Cash Cows produce good revenue, do not require high investment and often mean the economies of scale can be gained. The money earned from cash cows should be used to invest into other products. Dog Dogs have a weak market share in low growth or stable markets. These products can often take up more time than they are worth. They usually produce low profits and very often incur losses. They will always consume cash, even if it is just in the time taken to manage them. Can be dropped by firm but is not wise to do immediately because they might still poduce profit and can also be used retention to customers. LOreal responded by creating competitive advantage against other competitors in beauty industry. Michael Porter Generic Strategy explained how the company can gain competitive advantage through differentiation, differentiation focus, cost leadership, and cost focus. LOreal management were able to differentiate their products through product divisions ( Consumer, Professional and Luxury products division). Also Loreal used cost leadership and cost focus, by created products range according to consumer classes, by selling them with different range of price, based on ethinic life styles from white to black people. Also Value Chain Analysis can be useful here to determine the response of Loreal beauty company to globalisation, Value Chain Diagram Planning model Computer Electronic Customer Aided Design Marketing Profiling research Online Procurements Automated Flexible Automated order Tele marketing After sales services, Warehouse manufacturing Processing Computerised delivery schedule Firm infrastructure HR Management Technology Management Procurement Inbound Operations Outbound Marketing and Services logistics logistics Sales Primary activities. Inbound logistics, dealing with storing, receiving and distributing the inputs to the product or service. Material handling, controlling stock and transport. Operations, concern of transform different inputs into final products or service, assembly and testing. Research and development, concerning about gathering useful information from the market like competitors in that market,customers, developing new product or lowering the cost of production ( LOreal, Research and development activities allowed the firm to reduce production costs). In the case study (pg11), Its says LOreal had strong commitment to research and development that many insiders considered to be among the firms most distinctive values and a comparative advantage over competitors. Through research and development they did able to discover the new hair Fructis shampoo product made from fruit sugar called fructose. Production can be creation of goods or services, example Fructis shampoo. Out bound logistics through local distribution channels which the company had control with it, acquisation enabled LOreal management to gain competence in distributing products to consumers. The Marketing and sales provide the means whereby consumers/users are made aware of the product or service and are able to purchase, Loreal provided product mix, enough advertising to their customers so the can be aware of their products offering to the market. Service, service includes all those activities which enhance or maintain the value product or service, such as training, installation, repair and spares. Support Activities in the value chain give inputs that allow the primary activities to occur, can materials management, human resource management by dealing with recruiting, training, development and rewarding people within the organisation, example in the case study Loreal hire people early in their careers and educate them so that they can become the future leaders of the company (i.e LOreal CEO, Lindsay Owen Jones and Kiehls president, Philip Clough). Information systems, and company infrastructure this can be the structure of organisation, control stystems and culture of the firm.